Verifying the email addresses in real time is one of the most important tools in your arsenal when it comes to ensuring that your emails reach their intended recipients. But what exactly is real-time email validation and how can you implement it to your online forms or APIs? In this article we’ll take a look at how to verify an email address in real time, as well as some of the natural benefits of doing so.

The email addresses you collect from your website, newsletter sign-up form, trial offers, or physical collection systems are a critical component of your business’s communication with your customers and leads. But, as the old adage goes “garbage in, garbage out.” Sending messages to invalid and non-existent email addresses can lead to a high bounce rate, damaging your reputation with ISPs and email service providers. And, it can result in a loss of revenue and lost opportunities.

Real-Time Verification: Verify Email Address in Real Time

Fortunately, there are ways to prevent this from happening. One is to use regular batch verification of your list to clean out inactive or dead addresses. But a more effective way to improve the quality of your lists is to verify email addresses in real-time.

This process of vetting email addresses in real-time, at the point of capture, is done by using an API or using a third-party platform that validates email addresses as they are typed into your website or other forms. These services validate the syntax of the address, as well as the domain and mailbox’s existence. They also identify common typos and suggest correct addresses for users.