The right product mix is critical for a retail business. You want to have enough of a product in stock for when shoppers demand it, yet you don’t overstock products and then sell them at a discount later for a big loss.
With Explore Intelligent Merchandising, you can manage all your product categories and display them in an optimal way on your website. Smart merchandising solutions use visitor data insights, sales reports and Gen AI to group, rank, structure a hierarchy and showcase your products in a way that best meets your target market’s needs. This also reduces your return rate and chargebacks and boosts your customer acquisition.
The Art and Science of Intelligent Merchandising: Strategies for Success
Manual online merchandising is time-consuming and expensive, especially with the frequent changes in season or new product arrivals. With intelligent merchandising, you can centralize all your data and automate the planning process with smart planograms, tools for rapid price updates, and automated reordering systems. This allows planners to save time and focus on strategic responsibilities and decision-making.
Gen AI merchandising helps you deliver a personalized shopping experience that matches each shopper’s unique interests and preferences. This is done through cross-selling and up-selling without annoying shoppers with irrelevant recommendations. Smart merchandising solutions can use real-time shopper data, browsing behaviors and purchase history to analyze and instantly recommend relevant items. These intelligent suggestions are proven to increase conversion rates and repeat purchases.