Using data, creativity, and technology to deconstruct marketing puzzles, Justin leverages CRO tools to boost actual funnel conversions for his clients. His expertise lies in a variety of online marketing areas, including landing page optimization, web analytics, user behavior analysis and interpretation, and ecommerce growth strategies.
The role of a Conversion rate optimization specialists (CRO) involves creating and executing strategies to increase the number of visitors who complete a desired action on your website, such as buying a product or filling out a form. They do this by scrutinizing the current performance of your website, identifying areas for improvement, and conducting A/B testing to compare different versions of web pages to see which performs best.
They also provide SEO best practices, implement conversion goals and tactics, and collaborate with other teams to ensure the strategy is implemented effectively. This includes working with other departments like sales, customer support, product development, and design to understand your products, audience, and business objectives.
Top Conversion Rate Optimization Specialists for Better ROI
Entry-level CRO specialists with 1-3 years of experience earn $50,000 to $70,000. Mid-level professionals who are experienced in building and running experiments earn between $70,00 and $100,000, while senior managers or directors overseeing entire CRO teams can expect to make $120,000 and up. A successful conversion rate optimization specialist needs to be highly analytical, creative, and organized. They must be able to make educated guesses about what improvements will drive the highest impact, prioritize their tests based on the value of each, and be judicious with their time and resources.