YouTube Ad Units – How to Choose the Right Format for Your YouTube Ads Campaign

youtube ad units

Youtube ad units are versatile, and they can be used across the customer journey to foster awareness and drive conversion. The key to success is selecting the right format that aligns with your marketing goals and ensuring it’s well-designed to drive performance.

Video ads are the most popular ad format on YouTube, and can be used to tell your brand’s story or highlight a product. They can be placed before, after, or during the video content itself.

In-stream videos play automatically within video content and are skippable after 5 seconds, making them an efficient way to reach your audience. Non-skippable video ads must be watched from beginning to end and can be added before, after, or during the video.

Exploring YouTube Ad Units

Masthead ads are massive autoplay video headers that appear at the top of YouTube app feeds and the homepage and offer unmatched reach at an affordable cost. These are ideal for increasing brand awareness or replacing a high-cost TV ad campaign.

Discovery ads are semi-transparent ads that overlay the bottom of a video and can include text, visuals or both. These are less expensive than video ad formats that appear before or during a video, but they may not be as effective at driving conversions.

You can target users by demographics like age, gender, parental status, and household income as well as life stages, such as new homeowners or college students. In addition, you can use interest-based targeting to target a specific audience based on their YouTube search history or current videos they’re watching. You can also use topic targeting to narrow down your audience even further and show your ad in relevant videos or channels.